Home Pages for Humans

Writing truly great, B2B home page copy — the kind that makes your reader feel seen — isn't as hard as we make it out to be. This course will show you, across four simple steps, how to stop overthinking and craft a home page that speaks directly to your buyer, sparks a-ha moments, and drives conversions.

This Notion-based course includes:

• A 20-minute warm up exercise with 16 questions meant to get your brain buzzing with great ideas
• A workbook filled with 30 home page headline templates (plus examples!)
• A customizable, story-driven home page wireframe into which you can paste your best headlines, plus get tips for writing supporting copy
• Video walkthroughs for each step from course creator, Jess Cook

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